During my internship at Cheil Worldwide, I participated as an Art Director Intern on a major project. My role for the Samsung Electronics project (under NDA) comprised product research, ideation, and storyboard production. I studied product attributes considerably to ensure that our creative methods communicated clear consumer benefits. Using my UX design background, I integrated user-centered ideas into the creative process, resulting in a seamless connection between user experience and visual storytelling.

Throughout the internship, I enhanced my ability to blend creativity and strategic thinking while considering the end user's needs. This experience showed me how design and advertising can work together to create powerful messages.